ChatGPT Update: OpenAI May Soon Show Ads to Free Users

ChatGPT Update: OpenAI May Soon Show Ads to Free Users
ChatGPT Update: OpenAI May Soon Show Ads to Free Users

OpenAI may soon introduce advertisements for free ChatGPT users, a potential shift in how millions interact with the AI chatbot. The development comes after code hints were discovered in a beta version of the ChatGPT Android app (1.2025.329) by developer Tibor Blaho on X, suggesting features like “ads feature,” “search ad,” and “bazaar content.” While this beta is not publicly available yet, it indicates that OpenAI is actively exploring monetisation options for free-tier users.

Why OpenAI Is Considering Ads

Running advanced AI models like ChatGPT incurs significant costs. The free version already has usage limits, and introducing ads could provide a way for OpenAI to offset operational expenses while maintaining access for millions of users worldwide.

CEO Sam Altman has previously addressed the topic. During a Harvard Business School talk, he called ads in AI “uniquely unsettling” and emphasized that they would be a “last resort” monetization strategy. On the OpenAI podcast, Altman reiterated openness to experimenting with ads but clarified that no final decisions have been made regarding placement, frequency, or targeting.

What This Could Mean for Users

If OpenAI proceeds, free users may see ads appear in various ways:

  • During searches inside ChatGPT

  • Embedded in chat responses

  • As sponsored suggestions within the app

For users who rely on ChatGPT for daily tasks, writing, or research, the presence of ads could impact the experience. OpenAI will need to carefully balance monetisation with user satisfaction, especially since ChatGPT is widely used by students, professionals, and casual users globally.

Current Status

At present, the feature is still in early testing and not live for general users. The discovery of ad-related code shows that OpenAI is actively preparing for potential monetization strategies, but exact implementation details remain unknown.

As AI adoption grows, OpenAI’s approach to ads in ChatGPT will likely be closely watched by users and industry experts alike.

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